Can be organised as an in-house workshop
Is it hard for your company to identify the projects that will generate the best returns?
76%1 of all companies have too many ongoing development projects compared to their resources . This is just one of the facts showing that effective project selection, prioritisation and resource allocation is one of the weakest areas of product development. The results are understaffed projects, reduced speed and poorer quality in the final products. The sad part is that many of the projects could actually be abandoned without noticeably harming the company. But the managers don't stop them.
A small group of companies are far above average, however. They have developed a clear innovation strategy and a systematic process for compiling a portfolio of development projects to generate maximum earnings and growth.
Receive a practical toolbox
Dr Cooper will teach you the ground-breaking, prize-winning methods developed and tested by Cooper and his colleagues. They have charted the methods of portfolio management used by several hundred companies and documented those that generate the best bottom-line effect.
Learn from you internatial colleagues
Share experiences with executives from leading European companies. Participants come from 5–10 countries. The seminar is in English.
| See the programme and register |
1 Read more in the article "Ten ways to make better portfolio decisions".
| F A C T S In May 2007, Dr Robert G.Cooper (the seminar instructor) was named the world’s leading innovation researcher in the Journal of Product Innovation Management, the world’s leading periodical in this field. |
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| Strategy is a military term covering objectives,
plans and battles that the general outlines to win the war. Companies also make
war to win market shares and earn profit. Their weapons are products that
are profitable to sell and produce. Portfolio Management is a term from the stock market. The investor puts together a portfolio of shares to maximise his return on investment. In product development, you must pick the most profitable projects and focus your resources to complete the projects rapidly and effectively. |