The really big ideas are missing in most firms' development pipelines
Product innovation is the lifeblood of a modern corporation. Look at any major company doing well today - Apple, Procter & Gamble, Toyota, GE - and you'll invariably see a steady flow of successful new-product launches. But product innovation is in trouble - R&D productivity is down: there is less bang for buck today. Blockbusting or game-changing product innovations are absent in most firms' development pipelines.
Learn how to create new breakthroughs!
Many companies have a solid Stage-Gate®, which is important for ensuring that new products reach the marketplace. However, only 19% of all businesses have a proficient ideation front-end to feed their innovation funnel.
This seminar, will show you how to create new game-changing ideas and products - your new breakthroughs. Only a handful of companies consistently do this.
Focused on "how tos" and implementation, this seminar will give you a thorough introduction to the best methods and a step-by-step action plan for managing the fuzzy front-end of your NPD process and dramatically increasing your new-product growth and impact.
Meet executives from leading European companies
Participants come from 5–10 countries. The seminar is in English.
| See the programme and register |
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In May 2007, Dr Robert G.Cooper (the seminar instructor) was named the world’s leading innovation researcher in the Journal of Product Innovation Management, the world’s leading periodical in this field. |
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| Seminar topics in brief | |
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Six proven methods for customer-driven idea generation. |
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Tapping external sources through “open innovation”. |
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Strategic ideation by defining strategic arenas, using peripheral vision and scenarios of the future, and exploiting disruptive technologies. |
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Product roadmaps for mapping out new ideas and development projects. |
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Organising an effective idea capture and management system. |
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Picking the winners – the best ways to do early stage idea evaluation. |
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An innovative climate: Learn how the best companies develop innovative employees. |