Product Leadership
Seminar and workshop for the senior management


Measuring and optimising your company's innovation performance
Prior to this seminar, I am offering you a web-based mini-benchmarking of your company's innovation results and methods. This brief analysis gives you an idea of your strengths and weaknesses compared to internationally documented best practices and to the seminar-participant average. At the seminar, Dr Cooper will describe how you as a manager can continue to fine-tune your company's innovation engine.

In-house seminar

This seminar can be organised at you own company


The top 20% companies earn twice as much for the money
Cooper's research shows that success rate of top companies is 80%. The poorest are at 38%. The best are also far better at launching on time. Not only that, they consistently generate top results year in and year out. So it pays to look at how these top performers work. In our experience, many well-run com-panies can often improve their bottom line by an amount equal to their development budget.

Innovation Diamond
The Innovation Diamond covers the areas where the best take a strikingly different approach to their work, e.g.:
1) Innovation and technology strategies
2) Portfolio management: maximum resource utilisation
3) Design and use of the development process
4) Corporate culture, innovative climate and executive management’s critical role in developing new products.

An integrated toolkit with documented impact
The seminar gives you a coherent, integrated toolkit. The impact is proven through the studies of over 400 companies. Furthermore Cooper illustrates his points by a wealth of real-life examples. The comprehensive seminar material includes the new book "Product Leadership" with even more details and examples on what you can do personally as a manager.



Cooper's brand new book from January 2005 is included.

© Jens Arleth, 2009