On the subject of Lean, Rapid & Profitable New Product Development

A message from Robert G. Cooper, father of Stage-Gate®
The Product Development Institute, Inc.

Dear Colleague,

For some years, I have watched companies struggle to get their idea-to-launch process working properly. Yes, everyone agrees that having a Stage-Gate® system is a good thing – after all, all the leading product developers such as P&G and 3M have such a system in place. But too many firms have problems:

  Projects take too long
  There is too much bureaucracy in the system
  Gates aren’t happening properly
  Good projects aren’t getting the resources they deserve, and bad projects aren't killed
  Too many projects in your development pipeline, and often low value-to-the-company projects
  Many best practices,such as building in voice-of-the-customer are missing
  

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These are major issues that plague many companies, and seriously detract from performance. And they demand answers and solutions if your product innovation effort is to be truly successful. To meet this need, working with Innovation Management U3, I will be offering an intensive seminar on Lean, Rapid & Profitable New Product Development to be held . Back by popular demand after a sell-out earlier this year, this highly acclaimed seminar will focus on "how-to's" and provide you with a step-by-step action plan to streamline your NPD process and maximize your new product productivity.

Specifically, the seminar will help you

  Understand the Lean techniques and how they help to remove waste and time loss in product development
  Apply the Seven Principles of Lean, Rapid and Profitable Product Development in your business
  Right-size your idea-to-launch system and allow for flexibility and scalability
  Develop new products that yield higher sales and profits - blockbuster new products
  Implement best practices that top performing businesses use to improve their NPD productivity - faster, better and more efficient development projects
  Implement NexGen Stage-Gate® and Stage-Gate® XPress and Stage-Gate® Lite in your business

The session is limited - reserve your seminar early. Call Jens Arleth at +45 3675 0219.

Based on top performing businesses, I offer you the latest thinking and proven methods to help you realize higher productivity, better success rates and increased profits. I do hope you can join us this September in Copenhagen.



President, Product Development Institute
Father of the Stage-Gate® system
Professor of Marketing, McMaster University, Canada
ISBM Distinguished Research Fellow at Pennsylvania State, University Smeal College of Business Administration, USA.

Free white papers: You can download
complimentary white papers by me to give you some prior insights into the subjects I will cover.

© Jens Arleth, 2008