NewProd® 3000 predicts likelihood of success

46% wasted on failures

Getting new ideas is easy. Its much tougher to predict success in the market place. In fact, product developers waste 46% of their time and money on failure projects.

NewProd 3000 is a computer based model to select the new product development projects that are likely to become "winners". The model builds on professor Robert G. Coopers internationally recognized research of over 2000 product launches. This research has mapped out what separates winners from losers.

NewProd enables you to utilize the experience from these 2000 projects. Therefore, you can expect to pick a winner 84 out of every 100 times you make a go/kill decision.

How to make a project evaluation

Use NewProd for evaluation and prioritisation of your new product projects   A cross-functional group of experienced key persons evaluate your project on 30 factors which are critical to succes.
Your project is benchmarked against the 2000 projects in our database.
The program calculates the likelihood of success and provides a profile of the strengths and weaknesses of your project.
The group makes a go/kill decision. In case of a go, the group also determine the actions needed to improve the likelihood of success for the new product.
  

The new version

Cooper developed his first evaluation model over twenty years ago. Today there are various software models based upon his series of research, but these are built upon older, outdated databases. Our new version uses contemporary data, producing modern and more accurate results.

A flexible idea evaluation model

While the basic model contains a general format which has been very successful in the past, specialized models are now available in the following industries: chemical, consumer goods, financial services, pharmaceutical, and services. Customized models tailored to the specific concerns of your company can also be produced.

NewProd® 3000 produces significant results

Numerous companies have used it to improve their new product performance rates. It can also help your company.

Please contact us for more information

© Jens Arleth, 2008