| 1. | The goals for your business's total product development efforts |
| 2. | The role of product development: how new products tie into your business's overall goals |
| 3. | Arenas of strategic focus - the battlefields |
| 4. | Spending splits across these arenas (R&D funds, marketing & capital funds for developments) |
| 5. | How to attack each arena - the attack plans
strategic stance or approach
major initiatives
|
Sources
Jens Arleth, Planning of new products (in Danish), Technological Institute, 1981.
RG Cooper, Product Leadership, Perseus Books, 2005.
Updated 2007-06-01 - © Jens Arleth, 2007