Fast delivery in Europe of Cooper's indispensable books
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Books on new-product management
Fast delivery in Europe of Cooper's indispensable books
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Generating Breakthrough New Product IdeasNew: April 2007Product innovations are the life blood of the modern corporation. Look at any major company doing well today -Apple, Procter & Gamble, Toyota, GE and invariably you'll see a steady stream of successful new product launches. But product innovation is in trouble in many companies: There is less bang for buck today; blockbuster or game-changing product innovations are absent in most firms' development portfolios. Fixing the shortage of blockbuster and game-changing product innovations is what this book is about. Many companies have a solid Stage-Gate system in place. That's important to help good new product concepts to reach the marketplace. But the idea-to-launch process is not enough: What many senior executives are realizing is that there is a real shortage of strong, high-value ideas and development projects entering and progressing through their development pipelines. This book offers you the tools for feeding your pipeline including: Price: DKK (Circa € ) + dispatch charges. |
The book is included in our seminar Generating Great New Product Ideas |
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Order the book here! |
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Lean, Rapid and Profitable New Product DevelopmentSeptember 2005Competition and the demand for shorter time-to-market keep getting tougher. Top performers innovate with five times more productivity than the average company? How does your company rate? In their latest book, Lean, Rapid and Profitable New Product Development, Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and in-the-field experience to show you how to imitate the companies that win. “Although many companies have introduced new product processes, they are still struggling to achieve the financial results they expected,” says Dr. Cooper. “We saw a need to put together the new information and techniques helping companies with innovation.” Through step-by-step explanations, abundant illustrations and numerous real-life examples, the authors lay out the critical productivity components for every company’s innovation process. They detail how to maximize the value of a new product portfolio, how to streamline the product development process, and how to achieve growth that is both profitable and sustainable. Price: DKK (Circa € ) + dispatch charges. |
 The book is included in our seminar on Lean Product Development. |
Product LeadershipSecond edition, January 2005A book specially aimed at the CEO and the senior management group on ... .. how to establish product leadership both for your company and for yourself as a manager Price: DKK (Circa € ) + dispatch charges. |
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Product innovation is a high-risk war whose battles are waged both behind company doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new productions? In Product Leadership, Robert G. Cooper reveals the winners' secrets, and offers managers an invaluable resource to:  help
implement and oversee systematic high-quality new-product processes develop
new-product strategies manage
product portfolios determine
which products to kill and which to back with resources establish
a highly innovative climate in the companyIncluded in all chapters are "Notes for Senior Management". These notes define the roles of the senior managers and the concrete actions a manager can carry out to improve innovation results. |
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Winning at New ProductsThe "Bible" on how to work with the Stage-Gate®process in your company New: Third extended and updated edition published in June 2001 Price: DKK (Circa € ) + dispatch charges. |
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Getting high quality new products to market on time is one of the most crucial aspects of succeeding in business. It's also the most difficult to achieve. Winning at New Products, written by Robert G. Cooper, is an in-depth look at creating and implementing a successful new product process. The systematic game plan presented leads you step-by-step along the road to success, from generating ideas to launching the finished product. Through an analysis of thousands of new product projects, Cooper has identified 15 critical success factors that produce a winning project. Cooper is known as the father of the Stage-Gate® system and has been putting his strategies to use for years. This second edition of Winning at New Products is the definitive interpretation of Cooper's practices. He addresses the practicalities of implementing of implementing a new product process while considering current business conditions which require faster development time and a multinational perspective. |
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Portfolio Management for New Products
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The above questions are what portfolio management is all about. Executives who win in the long run optimize their R&D by defining the right new product strategy for the firm, selecting winning new product projects and achieving the ideal balance of projects. This book helps you understand how winners manage their R&D portfolios. The lessons presented steer a company to achieve a higher return from their R&D portfolios. "Portfolio Management" is the result of years of research by Cooper, Edgett and Kleinschmidt. This groundbreaking book is full of examples of companies' portfolio management strategies, combined with the authors' analysis of the methods. Portfolio Management forces an analysis of the "big picture" and questions whether you are meeting your new product goals. |
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