Generating Breakthrough New Product Ideas
New Book by Robert G. Cooper and Scott Edgett
New: April 2007
Product innovations are the life blood of the modern corporation. Look at any major company doing well today -Apple, Procter & Gamble, Toyota, GE and invariably you'll see a steady stream of successful new product launches. But product innovation is in trouble in many companies: There is less bang for buck today; blockbuster or game-changing product innovations are absent in most firms' development portfolios.
Fixing the shortage of blockbuster and game-changing product innovations is what this book is about. Many companies have a solid Stage-Gate system in place. That's important to help good new product concepts to reach the marketplace. But the idea-to-launch process is not enough: What many senior executives are realizing is that there is a real shortage of strong, high-value ideas and development projects entering and progressing through their development pipelines.
This book offers you the tools for feeding your pipeline including:
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10 proven methods for customer-driven idea generation. |
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Tapping into internal and external sources: peripheral vision, scenarios of the future, disruptive technologies, organising "major revenue generating events. |
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Product roadmapping to map new ideas and development projects. |
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Building the winning product definition: the unique superior product. |
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How to identify the game-changers - the great ideas that truly impact your business. |
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Predicting success or failure early and selecting the best ideas. |
Price: DKK (Circa € ) + dispatch charges. Order the book here!
The book is included in our seminar Generating Great New Product Ideas